If you’re an electrician trying to get found in Google in order to generate more leads, you might want to consider investing in a search engine optimisation (SEO) campaign tailored to your business. After you’ve created your business website, it’s important to update your website and promote it using online marketing and SEO techniques.
Spread the word that you’re open for business
The first step is making sure that you have a local business page for all of the three main search engines. You can visit Bing, Yahoo and Google to get started and fill out your business information, such as your shop location, contact number, hours of operation and so on.
Next, in order to expand your customer base, spread the word with a Free Listing in the Yellow Pages and White Pages.
SEO theme An SEO theme means you’ve ensured there’s a logical undercurrent to your page information, title tags and description tags across your website. The consistency will help the website rank for relevant keywords to attract the right target market.
Contact details Include your business name, address and phone number in not just the homepage or contact page, but each page of your site.
Testimonials and reviews Encourage your happy customers to leave ratings and reviews, alongside comments about why they’re satisfied with your work. You can use email marketing or social media as well to get glowing and authentic reviews.
Avoid low-level content Everyone recognises SEO-loaded content when they see it but these posts are written for bots, not humans. When creating content, focus on your goals and on the interests of your target market.
The importance of social media Another signal of quality content is whether social media share buttons are present. If a website owner hasn’t included them this is usually a sign that they might not be technically savvy. Ensure you add Twitter and Facebook social media share buttons in particular.
Understand where to place your keywords Go to the Google Keyword Tool, type in words and phrases, and use the filters to narrow down your results to choose one primary word or phrase. This signals to Google the high relevance of your article to the word or phrase that has been searched and therefore when people are looking for ‘electrician’ they find you. Deciding where to put keywords in the article is vital – ensure they appear in the title and then sprinkle them throughout the piece naturally.
Hire an expert or DIY If you have a full-time marketing employee they can manage this themselves. Otherwise there are SEO experts available to help optimise your website’s performance.