It’s coming up to that time of year again, the summer holiday break when people start thinking about the neglected jobs around their house and preparing and budgeting for next year’s home improvement projects.
As a plumber, this downtime period throughout January and February is one of the most crucial sales times. Demand for your service is going to increase through the roof in this peak work season.
In a highly competitive industry, you have to stay on top of your game and this means looking for opportunities to drive more sales, based on holidays and events occurring in your local area.
That’s why it’s important for to keep your online presence up to date with your hours of operation, portfolio on display and updated contact information.
Here are some tips to assess the health of your marketing campaign to place yourself in front of customers at this crucial time of year:
86% of Australians search for services and products online, but only 56% of small businesses have a website, according to the most recent Sensis e-Business report.
Creating a website is no different to displaying your wares in your physical store – it should include information on your offerings, pricing, location, hours and contact information. But for most people, website development is not in their immediate skillset, and many are too busy running their business.
Sensis Websites custom-builds websites for your specific needs with a team of web experts who design, build and manage it for you. You can work with a team of copywriters and designers to get the features you want, and make sure it’s designed to look great on any device, from tablets through to mobile phones.
Print and Online directories
A digital or print listing is another way of placing yourself in the path of potential customers. 1.5 million people use the Yellow Pages book each week, with the online directory receiving 107 million visits annually.
Research what print and online advertising solutions are available to you, as another way of increasing the chances of people finding your business when they turn to their phone book or search for services online.
Are you advertising your offerings on social media? It’s important you’re reaching relevant new customers and appear on people’s tablets, mobile phone and desktop devices.
With Sensis Social Ads, for example, you can take advantage of social media’s enormous influence. The service gets your ads onto Facebook, with ads being targeted to the pages of customers who are most likely to be interested in your offerings.
When a person searches for your services in your suburb, you want your business to appear as one of the first results.
Search Engine Optimisation (SEO) is one of the best ways to direct online customers to your website, but it can be complex. There are SEO solutions available that make it super easy to start getting your business found frequently online. Ideally you locate a SEO service that builds with SMBs in mind, and assists you with the entire process from setup to optimisation and reporting.
Search Engine Marketing (SEM) increases traffic to your page by advertising your site on search engines.
Keywords that people search are the main marker of relevance for search engines. Sensis Search Ads allows you to target customers by keywords so your ad will appear alongside results for searches relating specifically to the industry, giving you greater exposure.