linkedin
The new system, while not perfect, at least provides some additional, relevant content to each, making them a potentially more valuable reference point.

The update aims to improve endorsement relevance by highlighting those that have come from people you know, people who have worked with you, and relevant experts in the field.

Now, when someone visits your profile via the LinkedIn mobile app (and worth noting, the majority of LinkedIn users now access the platform via the app), they’ll see a listing of your top three skills, based on how you’ve chosen to order them on your profile. Beneath each, there’ll be additional notes, including:

  • Endorsed by ‘X’ people who are highly skilled at this
  • Endorsed by ‘X’ colleagues who worked at ‘employer’
  • Endorsed by ‘X’ mutual connections

These additional data points add more context to each skill - so rather than just relying on the information as presented, which has often been criticised in the past, LinkedIn users will actually have a way to further validate whether you are or are not actually skilled in this topic.

Given the way in which LinkedIn prompts users to endorse their connections for skills, the tool has been a much criticised element of the LinkedIn experience.

Most, if not all, users will have endorsements from people they don’t know, people who have no way of knowing how skilled they might be in that area. And because everyone has this experience, everyone knows that at least some of those votes are random, and thus, the value of endorsements is reduced.

The new system, while not perfect, at least provides some additional, relevant content to each, making them a potentially more valuable reference point.

In order to help users make the most of the new system, LinkedIn has also advised that people should:

1. “Feature your strengths and your most in-demand skills”

As noted, users are able to choose which skills are displayed most prominently on their profile, and it’s important that those topics are the ones you want to be discovered for. To edit your skills, you simply click on the pen icon at the top right of the ‘Featured Skills and Endorsements’ section of your profile from within the app – from there you have the option to re-order your skills, and delete any that no longer apply.

2.  “Keep your endorsements fresh”

It’s important to stay up with the latest employment trends in your sector, and to ensure your LinkedIn skills remain relevant based on demand for the roles you’re seeking.

LinkedIn produces an annual list of the most in-demand skills, which includes a specific listing for Australia, and you can use that as a reference point to keep your profile up to date and relevant to your interests and goals.

3. “Take courses to learn more skills”

And lastly, LinkedIn advises that people can also take courses to ensure they’re able to meet the skill requirements and demands for their industry. LinkedIn has their own professional learning resources – called LinkedIn Learning – but there are any number of other education resources you can use to ensure your skills to match those being sought by employers in your area.

LinkedIn provides great opportunities for both individuals seeking to boost their profile, and brands looking for more exposure through social. Your personal LinkedIn profile is the start of that process – it’s worth keeping it updated and relevant for search and other queries, to ensure you maximise your opportunities.

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