1 Update your website
You can increase sales by focusing on a better online customer experience through simple navigation, intuitive calls to actions and thorough FAQ guides, About Me pages and customer support options.
Ensure you have a mobile-responsive site so customers can easily view it on any device. Responsive design means your website optimises for a touch interface and scales to any screen size. This should be a priority because search engines like Google give a higher ranking to sites optimised for mobile and have a responsive design.
2 Launch a lead generation campaign
Proactive marketing will help grow sales. Don’t wait for customers to contact you – find them using one direct marketing campaigns like texts to mobile, direct mail or enewsletters. Understand and consider ways to keep your loyal customers. You may consider loyalty programs or discounts in your business to encourage repeat visits.
3 Make it easy for your customers to pay you
Are you up to date with customer expectations? From internet payment solutions to EFTPOS terminals, you need to offer options that make the payment process easy for your customers.
4 Stay on top of your finances
It’s vital you manage your cash flow so you have a clear idea of the financial health of your business to improve your financial situation. Successfully managing your finances through budgeting and cash flow analysis can ensure that you always have enough to pay your creditors and enough profits to put back into your business.
5 Expand your target market, product range or premises
If sales are stagnant, you may want to look at increasing your product and service range, look to new markets or move online if you solely have a bricks and mortar store. It’s worth doing a thorough analysis of your situation first, and determining where those untapped markets. There’s no point in expanding your product offering is the demand is not there.