To drive more traffic to your website and ensure conversions, use search engine optimisation techniques.

A combination of good website design, search engine optimisation techniques and interesting content will bring you a step closer to raising your SMB’s profile online.

1.      Promote your business everywhere

Are you showing off your website? To ensure maximum exposure, you need to follow these three steps:

  1. Get a digital listing with Yellow Pages or White Pages, or a print listing with Yellow Pages or White Pages
  2. Register on business directories, such as True Local and Google My Business
  3. Register on relevant review sites depending on your industry, such as Yelp, Zomato or TripAdvisor

2.      Try out SEO

To drive more traffic to your website and ensure conversions, use search engine optimisation (SEO) techniques. This is where search engines such as Google locate and rank your online offering based on the relevancy of the words and phrases you use to the people carrying out a search.

The rules of the game are always changing and you want to make sure you’re in Google’s good books, so it might be an idea to hire a SEO expert to manage this element of online marketing for you.

3.      Paid search and SEO can work together

While you are gradually building your SEO strategy to attract a higher rate of organic visitors, using paid methods can initially help with quickly drawing traffic to your site. 

Paid advertising is a great way of promoting your website within search engine results by providing you with the opportunity to compete with bigger organisations in order to get noticed.

4.      Learn to blog frequently

Just about every small business owner is an expert in their field because they live and breathe their business every day. Take that knowledge and share it on a blog. Writing content for your site will position you as an industry authority, attract new customers and make your online offer more attractive to search engines.

5.      Research your keywords

It pays to know the kind of things that search engines pick up on when ordering results. If you are in a competitive industry, using Google’s Keyword Planner tool can help you find keywords and assess the competition for each one.

Focusing on words and phrases that have a high search rate and low competition can also help you identify possible niche markets for your business that your competitors might be missing.

6.      Keep up with customers and mobile technology

Mobile devices are making it easier for customers to shop anywhere and at any time. Unsurprisingly to some, people take their phones everywhere – from the bus to the bedroom to the bathroom – so think about how to get onto their feed and become part of their daily lives.

Consider what customers want when perusing your website from a mobile device. If your website is only built for a desktop experience, accessing it on a mobile device is going to be a frustrating experience if the pages are difficult to navigate or incorrectly displayed, or if menu dropdowns fail to work.

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