Sharing is the Holy Grail of content marketing success. You create great content on your blog, on social media, or in your emails, and your audience likes it so much that they share it with their friends and family. And, because most of us spend time with people who are like us, those friends and family may also be your target customers.

The problem is that it isn't enough to simply have great content. Most of the time, you'll need to encourage your audience to share on your behalf.

So how do you do it? Here are 6 tactics to drive people to share.

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