The online market is a bustling place packed with potential customers. Search engine optimisation (SEO) will help your site capture quality web traffic and get to the top of your related searches. If you want customers to find you when they search, it’s vital that your website appears as close to the first page of the organic results pages of Google as possible.
1. Ensure your website meets the basic SEO requirements
The first place to start is by optimising your website with the most basic requirements for proper search engine indexing. This includes working on meta tags, well-formed html, relevant keywords and new content posted regularly.
2. Do keyword research
Deciding on what keywords to use is an important part of SEO. More importantly, use keywords that are relevant to the page because search engines will often penalise your website for having keywords that are not relevant to the actual content.
3. Search Engine Marketing (SEM) and paid advertising
SEM is a highly targeted digital marketing solution where ads will appear online, until their daily budget is exhausted. For example, with Sensis Search Ads you can target customers by keywords, areas and products and services to attract potential customers.
4. Embrace Mobilegeddon 2.0
As of Google’s last update, your website needs to be optimised for mobile now as Google now penalises sites for not being mobile friendly.
Make this a priority. But if you don’t know whether your site is mobile-friendly, Google has a tool to test if a web page is mobile-friendly or not. Failure to mobile-optimise your website means losing customers.
As with any business or marketing tool, it’s always worth considering the functionality, format and usability of your site across the different screens and devices.
5. Get an expert on board to guide you through
6. Market your website with bank links
One way you can optimise your page for SEO is something called back linking or inbound links. This is when a site with a strong ranking links back to your site which increases your own ranking.