“…80 per cent of the messages we send and receive are non-verbal.”

You don’t need fancy programs, software and systems to be great at selling.

These simple techniques can be just as powerful in building customer relationships and improving your bottom line.

1. Embrace different learning styles

Research shows that we all have different ways of processing information and learning new things. Around 34 per cent of people learn through auditory functions such as sound and music; 29 per cent are visual learners who need pictures to help them learn; and 37 per cent are kinaesthetic learners who learn by touching and doing.

These stats are true whether teaching a classroom of children or presenting to a boardroom of businesspeople. Keep this in mind when preparing a sales presentation to accommodate the different learning styles to get your message across.

2. Brush up on body language

It not just what you say, but how you say it. More than 80 per cent of the messages we send and receive are non-verbal. “Mr Body Language” Allan Pease says that you can get closer to potential clients by mirroring some of their words and gestures.

3. Nurture your staff

Maintaining a good relationship with your team is critical to the success of your business. Staff who are in contact with customers on any level can be your biggest advocates, so it’s vital they believe in you and your offering.

4. Perfect your elevator pitch

Researchers at New York University found that we make 11 major decisions within seven seconds of meeting someone. In business, the impact of those seven seconds is make or break.

Preparing a clear and concise overview of who you are, what you do and why you do it can be important in many different situations - from meeting a new client to making small talk with a stranger.

5. Work on your website 

Nowadays, an online presence greatly improves your chances of connecting with a client. According to our Sensis e-Business Report 2015, 56% of Australian SMEs have a website with the average website maintenance budget at $2,500 for the year. Your website is your virtual shopfront and information such as contact details, product and pricing should be clear and easy to find.

6. Surveys and feedback 

Websites, online ratings and reviews, social media and a variety of other marketing practices let you review and analyse information and feedback that’s important to the growth of your business. Make the most of any opportunity to learn more about what’s working well and what you could improve. 

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