Search engine marketing, or SEM, is one way to quickly boost your website traffic, online enquiries and call volumes. After all, with over 70% of searchers clicking on the first page of Google, it helps to appear at the top of the page.
So how do you do it?
It isn’t simply a matter of choosing some keywords and placing the highest bid in Google AdWords – it’s about choosing the right keywords, knowing which keywords you don’t want to target, and optimising the website or landing page you want people to visit to ensure you get the best result.
This is what we did for one of our clients, which boosted their call volumes by 500%.
In the beginning...
Bradley Bayly Legal is a law firm in Western Australia that specialises in personal injury claims. Back in 2010, they were already a busy practice with a lot of referrals coming in and a good reputation in the industry.
However, they realised that to be competitive, they needed a way to capture potential customers searching for a personal injury lawyer online. So the team at Bradley Bayly contacted Sensis.