We respond to visuals more than simple text which is why social media posts with images tend to be more widely shared than those with just words.
Here’s how to effectively share images online.
So much of social media is based on images. But unfortunately, not every business realises this. They either don’t use photos at all or, when they do, they make mistakes – like using too much stock photography.
“I’m finding images make a significant increase to the number of clicks and shares posts receive on social media,” says Catriona Pollard, founder of PR and social media agency CP Communications.
“SMEs need to understand they must incorporate a visual element when sharing their content.”
Here are just a few guidelines SMEs need to follow when sharing images online:
1. Make your images active
You need to make the subjects of your images actually do something active.
“If it’s an image of a man sitting in a seat looking at a computer, it’s not that great,” says Pollard. “But if it’s interesting or unusual, it’s more likely to be shared.”
If you’re struggling to find good images, you should consider sharing infographics about your particular industry. They convey information while providing a visual element.
If you can’t find any, make your own by collating statistics and facts relevant to your industry. You’ll be providing a service.
3. Keep things bright
The content you share should be easy to understand yet thought provoking, and the same goes for the imagery. No one will retweet or repost your content if the photography is dark and blurry. Keep things bright and you’re more likely to see a positive response.
4. Combine quotes and images
Social media commentator Kim Garst creates images that feature a quote or call-to-action. If your images feature an insightful quote, inspirational saying or anything that provides an uplifting tone people will share it because it provides more than something nice to look at – it’s a tool.
Of course, there are guidelines to follow. You should always keep things short and sharp, and stay away from anything too complex. You want people to be able to read it once and walk away understanding the tone of what you’re trying to get across.
If your followers know you share insightful pieces of visual information, then they’re more likely to share your content.
You want your followers to depend on content showing up every day. If you build that relationship, and provide good quality content that includes images, those followers will become your own brand advocates.