A website is essential because it helps you establish credibility as a business. If you’re not online people might assume that you are a small-time company that doesn’t know the ropes.
If you aren’t familiar with creating a website, just start simple and build over time. You can’t possibly know everything at the beginning. Set yourself up to listen to feedback from customers and make adjustments yourself or with your website developer.
1. Good navigation should be your priority
It’s important that your customers can visit anywhere on your site with just one or two clicks. A savvy graphic designer can make your website look good, but the way users interact with your website pages and content remains of the highest importance.
2. Include a bio, FAQ page and product descriptions
An ‘About’ section and a FAQ page will save you from receiving emails and phones calls all asking the same questions – usually regarding your delivery options, returns policy, sizing guide or other product and service related questions. A FAQ page will also save your customers from any frustration. In addition, descriptions of the products and/or services you offer is important whether or not you have an online store.
3. Communicate your brand personality
When someone visits your site, what message are you trying to communicate and what action do you want them to take upon reaching that page?
It’s then a matter of designing and building a website that smoothly guides the customer through that journey. If you’ve hired a good web designer, they’ll ideally work with you to understand your business, your customers and the role of the website.
4. Make mobile optimisation part of your strategy
Mobile internet usage has passed PC internet usage, and Google has responded with algorithms that favour websites optimised for mobile devices in order to make it easier for people to find what they’re looking for when searching from smartphones and tablets.
If your website is not mobile-friendly, your potential customers are likely to have a poor experience and might decide to visit a competitor site because it is easier to navigate.
5. Publish useful content
Content marketing is a great way of ensuring people discover, read, share and link to the copy you create. Therefore increasing the chances of customers finding your business.
You can write on your personal blog, business blog or website, but if they don't get much traffic, it’s a great strategy to write for more popular websites, such as applying for a guest contributor role on heavily trafficked sites.
Your job title and the way you sell yourself here is important, because that is the difference between someone clicking on the post or ignoring it. Plus, keyword research is useful in order to write about topics that you know are in demand.