You might have created a website, but is it working for your business? A good website will instantly communicate the products and services you offer, your business’s brand and the reasons why you are the credible choice for online customers, over your competitors.
1. Create a simple design
Clarity around your products and services is vital. The design shouldn’t be distracting or overwhelming, so avoid presenting everything in one go. Ensure the basic navigation is intuitive and make it easy to find links to the previous page, the next page and back to the homepage.
Your site should help you build trust and credibility, so ensure your copy speaks clearly to potential customers and in an engaging way that’s true to your brand.
In addition, your services and/or product descriptions should be conveyed using persuasive language, and accompanied by photos and videos, clear pricing, customer reviews and ratings, shipping information and FAQs.
2. Be clear with your branding
What does your business represent? Are you conveying the image of a trusted, professional electrician who delivers a great service every time? Or perhaps a wholesome bakery that provides top-notch loaves of bread?
Think about your target market and the kind of online presence they would hope to see when visiting your website. The way your business appears online should build trust and accurately represent your products and services.
3. Work well on multiple devices
Your site should work well on all screens including laptops, tablets and mobiles. If your website is only built for a desktop experience, accessing it on a mobile device might result in difficult page navigation, incorrectly displayed pages or menu dropdowns failing to work.
Consider exactly what customers want from your website when perusing it from a mobile device. Take into account the limited screen size and make it simple for people to quickly search and find what they’re looking for.
Google takes into account the time it takes your mobile landing page to load when calculating where your site appears in results rankings. To see if your website is compatible with smart devices, enter the URL into the search engine’s free mobile-friendly testing tool.
4. Use online directory listings for promotion
An online directory listing is an effective way of being found, by putting your business in front of more eyeballs and therefore potential customers. For example, Yellow Pages’ extensive online network can increase your exposure online.
It can also help with search engine results rankings. Another of Google’s recent updates has focused on online directories, meaning businesses listed in reputable directories will be ranked higher in search results than those that aren’t.
5. Engage with the online community
Engage in relevant online communities like Facebook, Twitter, LinkedIn, forums and blogs. By engaging in these communities and helping to educate people about your industry, you can gain additional exposure and links back to your website. This helps boost traffic and search engine results rankings.