If you're trying to market to everyone, you'll reach no one.
You've probably heard this before - from marketing experts, social media influencers, bloggers, SEO gurus and more. The reason they're all saying the same thing is because it's true.
Just think about it - if a company is trying to market a product to men and women, adults and children, CEOs and students, how do they make it resonate?
The problem is, what appeals to one person may not appeal to another, which makes it very hard to market effectively if you're trying to target everyone.
Instead, here are four ways you can narrow your target market, and get a better return on your marketing investment as a result.