If you're trying to market to everyone, you'll reach no one.

You've probably heard this before - from marketing experts, social media influencers, bloggers, SEO gurus and more. The reason they're all saying the same thing is because it's true.

Just think about it - if a company is trying to market a product to men and women, adults and children, CEOs and students, how do they make it resonate? 

The problem is, what appeals to one person may not appeal to another, which makes it very hard to market effectively if you're trying to target everyone.

Instead, here are four ways you can narrow your target market, and get a better return on your marketing investment as a result.

More marketing advice

View all articles

Related products


Sensis Websites Website Professional

Managed Service
from $ 79 monthly*
Drive more traffic to your website and close more sales
  1. 7 web pages of content unique to your business
  2. Up to 10 email accounts
  3. Let our expert team make changes for you

Search Engine Optimisation Local Starter

Managed Service
from $ 500 monthly*
Everything a local business needs to get started in SEO
  1. 5 x locally optimised keywords a month
  2. Get started with Google My Business
  3. Talk to our experts for advice