The best campaigns are the ones updated regularly with fresh, informative content and a social media routine will help keep your marketing efforts organised, inspired and on track.
“So your business has a Facebook, Twitter, Pinterest, LinkedIn and Google+ account. How in the world can you possibly keep up with this many social media accounts without working a million hours a day or paying top dollar for a social media manager?” asked Saman Kouretchian in Social Media Today.
To help you stay on top of your social media strategy, here’s a checklist you should tick off each morning:
“Often times companies think they can treat their social media accounts similar to their website in that they can just create an account and let it sit there while it grows on its own. However that is just not the case,” says Kouretchian.
Signing into your most important accounts – whether that means Facebook, Twitter or LinkedIn – each morning is most important. In other words, find out each morning what your audience is talking about. It’s also important to check on the results of your social campaigns each and every day.
Using a dashboard like HootSuite and running analytics tools will allow you insights into how your work is paying off – whether your content is being shared or whether you’re gaining new followers. Check for messages each morning, prioritising which ones need an urgent response. The same goes for comments and interactions with new fans and followers.
Post at least one piece of fresh content a day. If you’re short on time, it can be quick and easy to share a ‘quote of the day’ or someone else’s content that you think is particularly inspiring – the morning is often the best time to do this.
Don’t forget to share the content across all of your social platforms. “Make a habit of posting something new on all networks at least once a day. Share an interesting article, a picture, video, quote or ask your followers a question. Use a social media management tool such as HootSuite to post on all your networks at once or schedule your posts for a specific time,” Kouretchian adds.
Monitor competition and industry news. Check what people are saying about you and your industry’s hot topics and get involved in these discussions to position your brand as an expert and thought leader. Check your emails each morning for LinkedIn group emails flagging good content and for Google Alerts, marking interesting news and content to read and share later in the day.
You need to get into the habit of checking your LinkedIn account daily – it’s a great tool to tap into your industry peers and prospective clients. Look at the ‘who viewed my profile’ section each morning – it’s the perfect opportunity to start a conversation with new customers and get connected.
Check your LinkedIn inbox and search for people who have started a new job within your industry. Then move your attention to your other social media accounts. Read any Tweets that mention you, get to know new followers and check Facebook mentions and messages.