3 ways to tap into the Valentine’s Day conversation on social
Not only are people more active on social on Valentine’s Day, but it’s also a generally positive event, meaning people are more open, while they’re also more open to spending money on gifts.

Consider this – over the Christmas holiday period, Facebook sees a 26% jump in activity, a significant boost in conversation volume. That means more people are spending more time on the platform – wouldn’t it be great to tap into that attention and gain more exposure for your business?

This is why seasonal marketing is important, and why you should be looking to tie your brand messaging into such events as they come up.

Valentine’s Day provides a great opportunity on this front – not only are people more active on social on Valentine’s Day, but it’s also a generally positive event, meaning people are more open, while they’re also more open to spending money on gifts.

Here are three ideas to help you tap into the Valentine’s Day discussion on social.

1. Create a Valentine’s Day offer

Okay, this is an easy one – if you sell products that are likely to be purchased as Valentine’s Day gifts, it makes perfect sense to frame them as such and build a promotion around that.

The key to success here is targeting – using your social network of choice, make sure you use advanced targeting to ensure your ads are seen by the most relevant audience for what you provide.

For example, if you run a hairdressing salon, you could promote pampering packages targeted to different audiences, then pitch them to, say, husbands in particular age brackets, helping boost the effectiveness of your campaign. You could even use your email list to target your existing customers, prompting them to book their partner in as a gift.

2. Create an anti-Valentine’s offer

On the other side, using some creative thinking, you can use the event to pitch your products, even if your offerings are not so Valentine’s Day aligned.

Taking an alternate angle can help get you more attention online – it’s risky, in that it can just fall flat, but it may also resonate with your target audience by offering a unique, fresh take.

In 2015, American ad agency McKinney ran a campaign called “Shred Your Ex” in which users submitted images of their ex-partner which were then sent to a printer and shredded. The remains were then sent onto an animal shelter to line cages. 

Your brand may not immediately have a connection to the event, but that doesn’t mean you can’t get creative with it.

3. Update your profile in theme

One of the easiest ways to give your brand a boost during an event, is to change up your social media profiles in line with the theme.

For example, update your Twitter background and profile. Do the same on Facebook and change your Instagram and Snapchat logo shot.

It’s simple, but it can be a great way to boost attention – you can send out a notification of the change to your followers, giving them another reason to come back and check out your profile.

For any event, there can be a tie in for your business, and Valentine’s Day is no exception. As noted, social media activity jumps during such celebrations – millions of tweets, posts and updates are posted every year.

It’s worth considering how you can tap into that stream.  

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