“Whether your business is small, medium or large, social media plays an immeasurably important role in your marketing strategy, especially when it comes to giving back to your customers. Why? Almost everyone is online nowadays,” says brand manager Cristina Spizzica.
“Social media is not only an instantaneous and efficient means for broadcasting information, it’s a great public showcasing of how your brand is managed and how you treat your customers.”
When it comes to reviewing and strengthening your online strategy, Spizzica has the following three tips:
1. Connect with your customers
Considering many consumers frequently go to Facebook or other social channels to find deals or ask questions, brands are now being judged based on the content and usefulness of their social media pages, says Spizzica.
“Social media can be one of the first places your potential customers look up your business, so it’s important to ensure its upkeep with relevant information and prompt responses to queries. You can have an almost personal relationship and reward them in ways that treats them as individuals instead of a generic ‘valued customer’.”
2. Consider a social media manager
Even though you know your business inside out and are used to handling most of the operations, jumping into a new marketing avenue with little knowledge might be detrimental to your business’s success in the social sphere, says Spizzica.
“When starting out with your strategy make sure it’s being managed by someone who knows what they are doing. While your cousin might be getting a lot of ‘likes’ on their Facebook selfies or your niece has a lot of followers on Instagram, this doesn’t make them social media marketing experts.”
If you don't feel confident to run things on your own, ensure you have someone on your team who knows about digital marketing strategies, or is at least savvy enough to learn and implement them efficiently. And, if you are comfortable tackling social media on your own, there are plenty of online resources to help you get started.
“For more in-depth training, there are some short courses you can pay for in order to attain a deeper understanding of the more intricate parts of social media marketing – such as advertising platforms and strategies.”
3. Remember content is king
A solid content strategy should be integrated across all of your marketing platforms for brand consistency, says Spizzica.
“For starters, you can take a look at what your competitors are doing and make a note of what they do well and what they could be doing better.”
What do your customers want to see or learn about? Analyse your own Facebook newsfeed and the types of content you usually interact with.
“If you want to reach your customers and encourage them to engage with your brand, you need to give them a reason to do so.”