3 start ups find gaps in the market
Forgetting your credit card or joining a line to pay your bill can ruin a good night out. Now virtual wallet app Zwype aims to make it easier for users to pay at participating venues without pulling out cash or a card.

From embracing cardless payment systems to helping husbands remember their wedding anniversaries, these startups have seized the opportunity to set themselves apart from today’s competition.

Easing the dating game

According to sibling cofounders Courtney and Joanna Hayes, their recently launched app Pozee taps into people’s fear of rejection. Rather than offering digital communication, such as instant messaging or a chatroom, the app enables real-life meetings.

You have the option to log on anonymously (and select who sees you) and identify yourself as being single to those within a 50-metre radius. People with the app can therefore see who is open to being approached.

Pozee’s website describes the app as ‘an invitation to say hello in person’.

“It’s not a dating app. We might be standing next to each other for two or three hours, you might be thinking the same thing and we never say ‘hello’. We just stick to our friend groups,” Courtney recently said.

Helping men purchase gifts

A Melbourne startup has cleverly tapped into every man’s insecurity – forgetting a birthday or anniversary, and therefore failing to purchase a gift in adequate time.

Happy Wife, a recently launched smartphone app, alerts users when an important event is coming. Founder Tommy McCubbin recently said the app solves a problem he was facing personally.

The app will even recommend potential items to buy, with the option of having them gift-wrapped and delivered to your door.

“We arm the guy with some facts about the designer or where the product has come from so when she opens the present he can say this candle was handmade in Fitzroy… If there’s a cool product and a story behind it there’s no shame in using the app,” says McCubbin.

Creating a new virtual wallet

Forgetting your credit card or joining a line to pay your bill can ruin a good night out. Now virtual wallet app Zwype aims to make it easier for users to pay at participating venues without pulling out cash or a card.

The app allows users to leave their credit card, wallet and cash at home, cofounder Matthew Bond recently said.

“They can simply walk into an applicable venue, open a tab, show their phone with a unique number and when they want to pay they can walk out of the venue or close the tab and it will email a receipt.”

Bond believes cash will be irrelevant in five years’ time, and credit cards will soon follow.

“It’s almost a chore to get cash out of an ATM. The first thing you do when you wake up in the morning is check your phone… why can’t it be a tool for paying for everything?”

 

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