If you're a business services provider, especially in a capital city, you'll need great marketing with multiple channels available.
If there are many other similar businesses in your city, often prospective clients will give you (and your website) short shrift if they can't quickly discover what you do.
While maintaining a social media element shouldn't be ignored, the emphasis should be on gathering quality followers, as opposed to vast quantities who represent no dollar value.
Here are three examples of businesses and how they’re approaching digital.
Revolution Business Services
This outsourced 'real time' accounting services provider has built a web page that basically throws away any attempt at long, drawn out blurbs about its services – preferring to bundle everything into what appears to be a small selection of online products.
The site is basically one scrollable page, various sections of which can be jumped to via the main menu. The company's three main 'packages' are simply explained and transparency is assured with the inclusion of three fixed-rate fees.
Revolution has signed up to all the major social media platforms, but its smallish following probably reflects the recency of its apparent digital relaunch.
A 14-minute clip on the company's YouTube channel does a great job of putting a human face to the operation.
Business support provider Sidekicker's website is another to have abandoned the 'traditional' format of long, text-based explanations, and replaced it with videos and quick links to simple infographics and short testimonials.
Essentially a recruiter for short-term projects, the company's digital marketing strategy quite brilliantly presents it as a 'platform' rather than a traditional business.
Links to the company's Twitter, Facebook, Google+ and LinkedIn accounts are found at the bottom of the page – neither in your face nor hidden, meaning people who click through have already browsed through much of the site, and are therefore more likely to have made a conscious decision to explore further.
All social media accounts share the same banner image, which effectively reinforces the brand and gives a certain feeling of cohesion. Cool t-shirts too!
Efficient Business Services
Efficient Business Services is pretty much a one-woman show, and its website does a great job acting as the 'shop front' for said person – consultant Katie Marshall.
It's a really good example of no matter how small your operation is, with a clever digital marketing strategy you can well and truly mix it with the big players.
Collecting the email addresses of potential clients, for example, is an efficient way of keeping in touch with them after their visit, and Katie provides a nice incentive for people to leave their details with the offer of a “FREE eReport”.
Links to social media accounts can only be found on the website's subsidiary pages – a move that won't gain heaps of followers, but the quality of whom is assured.