When choosing words online, it pays to proofread. In fact, studies over the past few years have shown customers value proper grammar more than anything else in their social media interactions with brands.
Some of the most famous brands in the world have been known to make trip ups online. So, what are the worst word fails, and how can you avoid them?
1. IT Scrap’s URL boo-boo
Unfortunately, IT business ‘IT Scrap’ didn’t spend long on their domain name, and went for itscrap.com. Luckily the company realised what this looked like soon enough, and the site is now being redirected to a more pleasing URL.
Hot tip: Cast your eyes over your domain name a few times to see the many ways it could be interpreted by your customers.
2. Heinz’s raunchy QR link
Heinz was left red in the face when a customer followed their QR code link to enter a competition, and instead landed on a German website of the raunchy variety.
Hot tip: Links are a great way to give customers more information, run promotions and boost your Google ranking. Just be sure to check the link you’ve copied goes where you want it to.
3. NatWest’s you’re/your plunder
UK bank NatWest made the mistake of mixing up ‘you’re’ and ‘your’ on their account application webpages, giving the title ‘You’re application’. While the mistake was minor, this type of plunder can affect customers’ trust in your attention to detail. For financial institutions and lawyers in particular, this matters.
Hot tip: If you’re a little hazy on spelling or grammar, get a friend or colleague to proofread your webpage before it’s live.
The next time you jump online with a message for customers, give it a good read over. You never know what a second glance could reveal. It could save you a customer or two.
Sophie Asquith is a copywriter at Sensis