So, how can you get people excited about your site and keep them engaged and attentive? Here are my top tips:
Tip 1: Be mindful of your customers' time
Just like business owners, your customers are time-poor. So cut to the chase. It’s not about creating less content, but instead making more relevant content.
Do this by organising your web pages into logically named categories, avoiding big words or phrases your customers won’t understand, and using images – often they communicate what words can’t.
Tip 2: Be smart with colour
Colour and clear images can have a massive impact on how customers engage with your website, and you as a business owner. Customers can feel put-off or uncomfortable by garish colours and blurred images. Not to mention, it gives the impression of being unprofessional.
In some cases, using lighter colours can give a feeling of calm, rather that the darker shades which can often put people off.
Tip 3: Build what your customers want to see
Content should be edited so there’s a middle ground between giving the information your customer needs, while not overwhelming them.
When content is in this ‘happy place’, customers will be able to find what they need quickly and easily – meaning the whole transaction is smooth, and they’ll feel good afterwards!
Remember, while there are so many new website capabilities available, always think about how it will impact your customer. Keep in mind the old saying, ‘Just because you can – it doesn’t mean you should’.
Keeping customers engaged online can seem daunting. But it doesn’t have to be. Put these tips into practice regularly, and you’re off to a great start.
And if you ever need a hand, just call our experts. They’re here to help.
Marni MacGilp is a Product Manager of Media Products at Sensis.