LinkedIn is often the neglected stepchild of small business social marketing, but it shouldn’t be.
LinkedIn has 528 million users (including 118 million in the Asia Pacific region), 40% of whom check the platform every single day. Additionally, most people on the platform are using it for business reasons – to find a job, to recruit talent, and to network – which makes it the perfect place for B2B marketing.
If you’re ready to kick start your LinkedIn usage, here are three recent updates you can incorporate into your marketing strategy.
1. LinkedIn rolls out video
With the rise in Facebook Live, Snapchat and Instagram Stories, video is becoming a more and more popular way of connecting with your target customers. Unfortunately LinkedIn has been a little late to the game – while the platform is considered to be the most trustworthy social network, content publishing and sharing has been restricted to images, text posts and articles via LinkedIn Pulse.
Until now. LinkedIn started rolling out its new, native video feature to US users in July, which allows you to record and upload videos of up to 10 minutes, so you can better connect with your network. The feature also includes in-depth analytics, monitoring likes, shares, number of views, and even the job titles, companies and locations of your viewers.
If you have a B2B business, LinkedIn video could be the perfect way to reach your target market.
2. LinkedIn Lite for Android
If you’re checking social updates on the go, large images, infographics, videos and more can quickly suck up your mobile data.
Enter LinkedIn Lite – a 1MB version of LinkedIn that has launched as an Android app in India, soon coming to over 60 countries. LinkedIn Lite still incorporates the essential elements of LinkedIn, but avoids heavy graphics to keep page load speeds under five seconds and reduce data usage by 80%.
3. LinkedIn’s new app for Windows 10
Finally, Microsoft has also launched a dedicated LinkedIn app for Windows 10 with notifications integrated into the Windows Action Centre on your desktop.
This makes it even easier for you and your team to keep track of notifications on LinkedIn, giving you the power to contact customers, suppliers, partners and influencers at the exact moment they’re looking for someone like you.