The Melbourne Yellow Pages will be hitting doorsteps with a difference this year. For the first time in its 80 plus year history, the phone book will also be an awareness raising tool for charity.
The Yellow Pages has selected to support R U OK?, a not-for-profit organisation dedicated to encouraging Australians to regularly and meaningfully ask anyone struggling with life, “are you okay?”.
To help spread the word about this important message in Melbourne, well-known 60 Minutes reporter and R U OK? ambassador, Allison Langdon, will grace the front cover of the Melbourne directories, which commence distribution from 7 February 2015.
“Getting people talking about issues surrounding mental health and depression is tough. R U OK? has such a powerful message, because it’s so simple – there’s no better way to make sure your loved ones are alright.
“The way we live has changed so dramatically; access to technology and social media can mean we don’t spend as much time face to face as we used to.
“It’s important to stop and think about the people in our lives and ask the question, ‘are you okay?’”
When Melbourne residents open the book this year, they will see the R U OK? four step guide to a conversation that could change a life. Locals will also be given the opportunity to donate to the cause, both through the details provided on the inside front cover of the book and via a link on yellowpages.com.au
R U OK? General Manager, Brendan Maher, said he believed the books would serve as a helpful reminder for people to check in with each other all year round.
“Although R U OK? Day is held once a year, asking ‘are you okay?’ is something you can do every day, making the Yellow Pages annual books a perfect platform for raising awareness of this important cause,” Brendan said.
“We are thrilled to have been selected as the charity partner of the Yellow Pages, as we know how important the directories are to communities and how many people will get to see the R U OK? message as a result of this partnership.”
As well as raising awareness of R U OK? on its metro covers, Yellow Pages will also be supporting the R U OK? at School program, which helps take the message to the classroom and inspire young people about the importance of starting conversations.
Sensis Chief Executive Officer, John Allan said communities continue to be of utmost importance to the Yellow Pages.
“For more than 80 years, the Yellow Pages book has played a part in the lives and homes of Australians, and this year we want to go that one step further to support Melbourne locals in helping each other check in on family and friends every day of the year. We encourage you to open up your trusted directory when it arrives to find out just how easy it is to have a life-changing conversation,” John said.
The Melbourne Yellow Pages will go out to more than 1.27 million* homes and businesses. For more information about the R U OK? partnership and to explore Yellow Pages’ fresh new look, please visit yellowpages.com.au.
For more information, please contact our team at firstname.lastname@example.org
* Source: Print order and distribution database, November 2014