The Adelaide Yellow Pages will be hitting doorsteps with a difference this year.  For the first time in its 80 plus year history, the phone book will also be an awareness raising tool for charity.

The Yellow Pages has selected to support R U OK?, a not-for-profit organisation dedicated to encouraging Australians to regularly and meaningfully ask anyone struggling with life, “are you ok?”.

To help spread the word about this important message in Adelaide, well-known Adelaide

Football Club ruckman and R U OK? ambassador, Sam Jacobs, will grace the front cover of the Adelaide directories, which commence distribution on 22 November 2014.

"Everybody can make a difference by taking the time to ask the question and start a conversation," Sam said.

"If you sense someone is doing it tough, reach out to them so they don't feel alone.

"A conversation could change a life. That’s why I’m honoured to support R U OK? on the cover of the Adelaide Yellow Pages,” he said.

When Adelaide residents open the book this year, they will see R U OK’s four step guide to a conversation that could change a life on the inside front cover. Locals will also be given the opportunity to donate to the cause, both through the details provided on the inside front cover of the directory and via links on yellowpages.com.au.

R U OK? General Manager, Brendan Maher, said he believed the books would serve as a helpful reminder for people to check in with each other all year round.

“Although R U OK? Day is held once a year, asking ‘are you ok?’ is something you can do every day, making the Yellow Pages annual books a perfect platform for raising awareness of this important cause,” Brendan said.

“We are thrilled to have been selected as the charity partner of the Yellow Pages, as we know how important the directories are to communities and how many people will get to see the R U OK? message as a result of this partnership.”

As well as raising awareness of R U OK? on its covers, Yellow Pages will also be supporting the R U OK? at School program, which helps take the message to the classroom and inspire young people about the importance of starting conversations.

Sensis Chief Executive Officer, John Allan said communities continue to be of utmost importance to the Yellow Pages.

“For more than 80 years, the Yellow Pages book has played a part in the lives and homes of Australians, and this year we want to go that step further to support Adelaide locals in helping each other check in on family and friends every day of the year. We encourage you to open up your trusted directory when it arrives to find out just how easy it is to have a life-changing conversation,” John said.

The Adelaide Yellow Pages directory will go out to more than 591,000* homes and businesses. For more information about the R U OK? partnership and to explore Yellow Pages’ fresh new look, please visit yellowpages.com.au.

For more information, please contact Pammy Kokoras on 03 8416 6773