Australians can look forward to a home delivery of cuteness as the latest Yellow Pages and White Pages books hit doorsteps nationwide in the coming months.
For the first time in the iconic directories’ history, the Yellow Pages and White Pages are supporting national animal welfare charity, PetRescue, in a move which will see the covers being used to help rehome some of the countries favourite four-legged friends.
The 2016 program will feature a number of rescue animals and their carers on the covers in a bid to raise awareness for those pets in need of rehoming across the country. When residents open their book, they will be greeted with a simple guide to help them find their new best friend, as well as information on PetRescue and the vital work they do.
Sensis Chief Executive Officer, John Allan, said the unparalleled exposure offered by the Yellow Pages and White Pages books meant it was a natural choice to partner with PetRescue and drive national awareness of its cause.
“The Yellow Pages and White Pages books remain one of the most powerful marketing tools for Australian businesses. It is a staple of community connectivity with deliveries of the 2016 directory to households across the country commencing in the coming months,” he said.
“We are only too happy to lend a hand to PetRescue and bring a selection of their lovable rescue pets into homes across Australia.”
PetRescue Director, Vickie Davy, hopes the relationship with Sensis will see more Australians discover the joys of welcoming a rescue pet into their lives and how easy it is to find their new best friend.
“We are incredibly excited by the level of support being provided from the Yellow Pages and White Pages in raising awareness of this cause. We’re kicking off the program with the first book being delivered in Adelaide featuring local PetRescue pooch, Jack the Alaskan Malamute and his best friend,” she said.
“We hope that Jack and the other rescue animals featuring on the covers will brighten up the homes of Australians receiving the books and encourage more people to consider taking in a rescue pet as a rewarding addition to their household.”
Jack is just one of approximately 60 dogs who will feature on the various metropolitan and regional editions of the iconic books across Australia, with deliveries running through to mid-2016.
In its commitment to the 2016 program, Yellow Pages and White Pages hosted a PetRescue adoption day for staff at its Head Office in the Melbourne CBD, helping to raise awareness of the unconditional love a rescue pet can bring.
For more information on the Yellow Pages and White Pages work with PetRescue and to learn more about the 2016 cover stars, head to www.yellowpages.com.au/petrescue.