Tradies come out on top for customer service
“Business owners within these highly ranked categories have ensured they have a platform on which customers can share honest feedback with their peers. This feedback is trusted by consumers and becomes a significant lead generator, making online reviews invaluable to their businesses”

When it comes to five star service, tradies consistently lead the charge with six trade business categories included in the top ten list of companies that earn five star ratings from consumers. 

The analysis conducted by True Local - Australia’s trusted business listing and review website – explored the top 50 business categories on its site by listing volume, to unveil the small business industries with the most five-star ratings.

The top ten list revealed electricians and painters shared fourth place (rated at five stars by 75% of their reviewers), while carpenters came sixth (rated by 71% of reviewers), handymen eighth (69%), and plumbers tenth (65%). 

Topping this list was personal trainers (rated at five stars by 86% of their reviewers), followed by photographers (rated at five stars by 78% of reviewers) and web designers (by 76% of reviewers).

The True Local data also included a ranking of its reviewers’ four-star rated businesses. While the following may have fallen short of the five-star crème de la crème list, Australia’s excellent dining and hospitality culture has come out on top. Restaurants (rated at four stars by 42% of reviewers), cafes (39% of reviewers), bakeries (39%), bottle shops (38%) and pubs and bars (38%) ranked one to five respectively.

Highest ranked business categories with 5 stars

  1. Personal Trainers
  2. Photographers
  3. Web Design
  4. Electricians and painters
  5. Massage
  6. Carpenter
  7. Computer service & repair
  8. Handyman
  9. Gardeners
  10. Plumbing

Highest ranked business categories with 4 stars

  1. Restaurants
  2. Cafes
  3. Bakeries
  4. Bottle Shops
  5. Pubs & Bars
  6. Clothing Retailers
  7. Supermarket & Grocers
  8. Department Stores
  9. Hotels
  10. General Retailers

 

Ruth Trewhella, Group Manager – True Local said businesses with good online ratings provide amazing customer service and are very aware of the power of word-of-mouth marketing.

“Business owners within these highly ranked categories have ensured they have a platform on which customers can share honest feedback with their peers. This feedback is trusted by consumers and becomes a significant lead generator, making online reviews invaluable to their businesses,” she said.

 

About True Local.com.au

A trusted source of Australian business listings since 2006, True Local is an online business directory and business review website, mobile site, iPhone and Android app. With an average of 3.3 million searches every month, True Local helps millions of Australians find and connect with great services in their local area, and enhances their engagement through search results by relevance and location, detailed descriptions, ratings, reviews, photos and maps. True Local is owned by Sensis, Australia’s largest marketing services company, working to ensure Australian businesses have the right partner in the digital space.