Melbourne’s Higher Ground has teamed up with Skip - the online food and coffee ordering app - to help raise money to support CaféSmart, the StreetSmart program, which takes action against homelessness through hard-to-reach grassroots services and projects.
Located on the corner of Spencer and Little Bourke streets, Higher Ground is the latest venue from Nathan Toleman, Ben Clark, Diamond Rozakeas and their partners – also owners of popular cafes Top Paddock and The Kettle Black.
Known for its long queues waiting to enjoy its innovative cuisine and speciality coffees, Higher Ground is the ideal spot to help raise funds for CaféSmart – which has raised and distributed over $4million to support grassroots homeless services to date.
For five days, from 10th October - 14th October, all hot takeaway beverages (small or large) ordered through Skip or at the Higher Ground coffee cart (positioned outside the café) will only cost $3. For every purchase made through Skip, $2 will be donated to CaféSmart - $1 from Higher Ground and $1 from Skip. Furthermore, for every coffee cart counter-purchase, Higher Ground will also donate $1 to CaféSmart.
StreetSmart CEO, Adam Robinson, says: “We’re very grateful that Skip and Higher Ground have joined for this fundraising campaign. It’s a great way to help us connect to consumers digitally at the point of purchase and encourage micro donations. It also helps build awareness of the issue and our work in the community toward helping the homeless.”
Skip General Manager, Bill Bizos, says: “We are lucky enough to work with Melbourne’s top cafes and restaurants and Higher Ground has created an amazing opportunity to partner with StreetSmart – an organisation that’s all about giving back to the community and we’re excited to support them.”
Director of The Mulberry Group (Higher Ground), Ben Clark, says: “We have been working closely with StreetSmart and their CaféSmart program for over seven years and really respect their continued contribution to raising awareness and funds for the homeless in Melbourne and across Australia. The opening of Higher Ground will hopefully prove a great tool to launch the fundraiser and using the Skip app as a seamless conduit for customer participation. We are aiming for some great results for StreetSmart. Melbourne cafe fans are very community-minded.”
The Skip app allows customers to skip the queue by ordering and paying via their smartphone ahead of time, saving time and hassle when they pick up their order. So, from 10th - 14th October, customers can skip the queue, enjoy a top coffee, and support a great cause by simply opening Skip on their mobile, tapping ‘See Nearby Venues’ and selecting Higher Ground. After choosing their coffee and selecting a pick-up time, customers will receive a text telling them when their order is ready – it’s as easy as that.
Higher Ground coffee cart (situated outside Higher Ground café) 650 Little Bourke Street Melbourne, VIC, 3000
5 Days: October 10th - 14th 2016