Sensis, Australia’s leading marketing services company, is working with Vivid Sydney, bringing digital innovation and insights to its program this year.
As an official Supporter of Vivid Sydney, Sensis will host a number of events at the Museum of Contemporary Art (MCA) as part of the Vivid Ideas program, including an exclusive event on Monday 5 June for top business customers, high profile local and international VIP guests and media.
Sensis’ participation at Vivid Sydney follows its successful partnerships with the Victorian Racing Club at the 2016 Melbourne Cup Carnival, and more recently the 2017 Formula 1® Rolex Australian Grand Prix and the 2017 Melbourne Food and Wine Festival.
Vivid Ideas brings together business and creative leaders for professional development, information updates on their industries, market opportunities and innovation; gathering all the conversations, conventions and big announcements in Sydney.
On Monday 5 June, Sensis Business Transformation Executive, David Thurkle, will host a Vivid Ideas Exchange Presentation where speakers will share leading marketing and digital insights to help ignite ideas, innovation and inspiration for small and medium business owners. David will provide unique insights into the world of Robotic Process Automation and artificial intelligence, while giving practical examples of how automation is integrated into our daily lives.
At the event, Bill Bizos, General Manager – Skip will outline how the successful Sensis start-up captured the vision of venue owners across the country who were looking for a service that would help streamline processes and inventory control and provide a fantastic experience for consumers, plus what the future holds.
That night, Sensis will host an exclusive CEO Club party at the MCA where important customers will mingle with celebrities, influencers and media. A special guest appearance and performance is expected to take place. Guests will kick the night off by boarding a boat that will cruise around key Vivid Sydney Light installations before enjoying premium hospitality and entertainment that Sensis is renowned for.
Sensis will also host a closed Masterclass Club on Tuesday 6 June, featuring special guest speaker and 2017 Gold Logie award winner, Samuel Johnson, and a private tour of the MCA.
The Sensis Social Lab will feature at the exclusive Sensis events during Vivid Sydney to allow guests to keep up to date instantaneously with all the Vivid Sydney and Sensis action via social media across a variety of online platforms and interactive digital screens via #SensisSocialLab, #SensisatVividSydney, #SkipApp and #SkipatVividSydney.
Sensis Executive General Manager, James Ciuffetelli said: “We are delighted to be partnering with Vivid Sydney and excited to be delivering a digitally-led and innovative program of activities.
“As Australia’s leading marketing services business, we will take this opportunity to celebrate the achievements of our small and medium business customers who really are the life blood of the Australian economy.
“We look forward to providing a memorable and educational experience for our customers and bringing together business and creative leaders to inspire ideas and ignite conversation at the CEO Club and Masterclass events.”
Destination NSW CEO and Executive Producer of Vivid Sydney, Sandra Chipchase, said: “We are excited to welcome Sensis as a Vivid Supporter for this year’s Vivid Sydney event. By working with Sensis, we will have the opportunity to explore new technological applications to drive future initiatives and to enhance the customer experience at Vivid Sydney.”
Sensis’ VIP guests and entertainment will attend across the events and will be announced in the coming days.