Marketing services provider, Sensis, is launching its first integrated brand campaign, highlighting the partnership and support it offers Australian small-to-medium sized businesses (SMBs).
Sensis research shows that despite many business owners being extremely savvy in the digital space, only 17 percent* have an actual digital marketing strategy. In fact, the majority are employing a trial and error approach, even in larger organisations.
Sensis CEO John Allan said research had also revealed many business owners had a sense of isolation at the top and a feeling of not knowing who to turn to when it came to marketing advice.
“Despite not having a sound digital strategy, almost half of all owners believe that being on page one of Google is important for their business. They just don’t know how to get there on their own,” he said.
The new advertising campaign, which launches Sunday 16 August, does not talk about the individual products Sensis offers, rather the role Sensis plays in supporting overall business growth.
“Marketing your business online can feel like dealing with an untameable beast. You need a business partner who can guide you through the digital minefield and teach you how to capitalise on the amazing opportunities it can offer,” said Allan.
Like many other long-established brands, Sensis itself has been undergoing a dramatic transformation in order to stay relevant in the new digital world. The majority of its revenue now comes from its digital businesses, including consumer sites Yellow Pages online, TrueLocal and White Pages online, search engine marketing and optimisation services, website products and digital media.
“Sensis is Australia’s leading marketing services provider managing the needs of over 200,000 SMBs’ digital marketing,” he said.
“For all these reasons the time is right to launch a brand campaign; we wanted to share with customers and the community alike the essence of Sensis and how we are Australia’s marketing partner.”
Allan does not shy away from the fact his business also has to continually update and adapt. When it comes to constant digital reinvention for growth, Sensis took on the challenge of solving a specific problem and developed Skip, an online ordering and payment app designed to help cafes and restaurants meet the demands of the digital age and help consumers skip the queue.
“So far Skip has helped cafes in Melbourne serve up more than 100,000 orders. With lives busier than ever, time-poor customers are demanding greater convenience in return for their loyalty,” said Allan.
Skip is now being used in more than 200 cafes in Melbourne and Sydney. In the last three months, weekly orders have more than doubled and the number of people registering has increased five fold.
“It’s another example of our ‘always on’ strategy. We’re creating products to help our customers meet their customers’ needs and providing marketing advice on how they can gain the competitive edge,” he said.
The advertising campaign will launch in Melbourne on Sunday night and will run across TV, radio, outdoor and digital.