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Sensis, Australia’s leading marketing services company, today hosted Australian R&B sensation, Nathaniel in the #SensisSocialLab in The Lounge at the 2017 Formula 1® Rolex Australian Grand Prix.

The X-Factor star attended as Sensis’ exclusive guest and performed to more than 240 industry-leaders, progressive thinkers, business and sporting identities, celebrities and VIP customers including performers Tim Campbell and Anthony Callea; Women’s AFL players Emma King, Millie Barden and Moana Hope; models Emily Simms and Shayne Tino; Richmond FC players Sam Lloyd, Nick Vlaustin and Taylor Hunt; celebrity chef Shane Delia and Australian cricketer Peter Siddle.

DJ Mel Hall and DJ Stasi also provided non–stop music throughout the day and kept guests buzzing in the #SensisSocialLab as they mingled and socialised.

 “I love fast cars, so what better place to be than the Grand Prix! It’s my first time here and I’m especially happy to perform for Sensis,” Nathaniel remarked on his memorable visit to the marquee.

James Ciuffetelli, EGM of Sensis said: “Today has been a fantastic start to the Grand Prix, we’re thrilled to be sharing digitally led and innovative activation at Albert Park, that both our guests and fans of the Grand Prix can enjoy.

“There will be trackside glamour, fantastic entertainment and premium hospitality across the event – we’re creating a memorable experience for all our guests.”