Adam Robinson on the Melbourne White Pages Cover

Camberwell local Adam Robinson has been selected to appear on the cover of this year’s Melbourne Business and Government White Pages®, which starts distribution from 25 April 2015.   

Adam has been selected under the theme, Australian Stars Rising Above, which celebrates up and coming Australians who are achieving beyond their years and making positive changes in their community.

Adam is a passionate advocate for human rights and social justice, determined to help deliver greater support to disadvantaged Australians.

Harnessing his marketing and sales background to establish StreetSmart Australia in 2003, an initiative aiming to strengthen smaller, grassroots community organisations helping people who are homeless. The StreetSmart program is aimed at raising community awareness of the issue of homelessness and help small non-profit organisations connect with their communities, including drop-in centres, emergency relief agencies and education programs.

In 2003, for six weeks in the lead-up to Christmas, StreetSmart’s first campaign partnered with restaurants to ask diners to make a small $2 contribution to StreetSmart on their bill, raising more than $15,000 for the homeless. StreetSmart has grown rapidly and, in 2014, StreetSmart raised and distributed $614,000.

The money is raised by the public through campaigns called CafeSmart and DineSmart, with 100 per cent of the donations distributed in the form of grants to fund local projects. Adam’s work has assisted more than 1000 community projects with vital funding. Since 2003, StreetSmart has raised and distributed $3.4 million.

“Most people don’t believe they could become homeless but the reality is that homelessness can affect any of us.  Homelessness is often the end point of a series of events that see people’s lives unravel,” Adam said.

Each year Sensis, the publisher of the White Pages, has recognised the efforts of local people in their communities by celebrating their achievements on the covers of its regional books.

Sensis Marketing Specialist, Belinda Di Pietro, said this year’s theme, Australian Stars Rising Above, recognises young Australians volunteering their time to champion projects that are helping their community thrive.

“This year we have discovered young change makers across Australia who are stepping up to make a difference in their community. We wanted to honour these rising stars and elevate them to a place where everyone can celebrate them,” she said.

“This year we are thrilled to recognise Adam’s efforts in creating a brighter future for his community.”

Residents and businesses can choose not to receive a copy of the Melbourne Business and Government White Pages by visiting


Did you know? The previous local people to appear on the cover of the Melbourne Book were:

2014/15: Princes Hill local Mark Bolton appears on the current Business and Government cover under the theme Inspiring Others to Achieve. Former Essendon AFL player Mark co-founded Ladder, an organisation driven to alleviate youth homelessness by guiding young people to independent living, education and employment. Mark has inspired dozens of footballers to support the cause, encouraging players to contribute a portion of their match payment each week, totalling $150,000 to Ladder every year.             

2013/14: Co-founders of the Mother’s Day Classic, Mavis Robertson AM and Louise Davidson appeared on the Business and Government cover under the theme Keeping Our Communities Healthy. Mavis and Louise’s selection recognises the $15 million raised by the annual fun run for the National Breast Cancer Foundation.

2012/13: Fitzroy North resident Travis Garone appeared on the Business and Government cover under the theme A Helping Hand, The Aussie Way. Travis’ selection recognised his work co-founding Movember, which has raised more than $300 million for men’s health programs around the world.


For information contact: Emma Jarrett, P: 03 8416 6770, M: 0438 336 408, E: