Sensis eBusiness Report 2015
“It’s interesting to see traditional stereotypes playing out in online purchases,” said Mr Tolliday.

Men are spending more than twice as much as women online, preferring to buy electronics and video games, whereas women prefer purchasing cosmetics, groceries and books, according to the 2015 Sensis e-Business Report.

Men spent $6,500 online, which was 2.7 times as much as women who spent $2,400 on average last year.

Sensis Commercial Director, Rob Tolliday said: “You might not expect to see men spending more than women online, but when you look at what they are purchasing it starts to makes sense. Twice as many men as women purchased computer hardware last year for example.”

The survey, which measures the online experiences of 1,000 Australian small and medium businesses (SMBs) and 800 Australian consumers, found 61 percent of males and 62 percent of females made online purchases, with the average Australian spending $4,400 for the year.

The Report found men are more likely to purchase electronic equipment (39% versus 21%), videos, DVDs or games (28% versus 21%) and computer hardware (23% versus 11%).

Women were more likely to purchase cosmetics (21% versus 6%), groceries (22% versus 13%), books (46% versus 32%) and clothing, accessories or shoes (54% versus 47%).

“It’s interesting to see traditional stereotypes playing out in online purchases. Men are buying more video games and take-away food while women are buying more groceries and cosmetics,” said Mr Tolliday.

The Report found 51 percent of Australian SMBs are selling online with 66 percent of those making the majority of sales to customers in their local area.

“On average 21 percent of consumers’ online purchases are coming from overseas, highlighting the growing problem many Australian retailers face from overseas competition. It will be interesting to see what impact the proposed GST on imported goods under $1,000 will have on this figure,” said Mr Tolliday.

“Not only are Australian stores having to compete with local online retailers, they are now also competing heavily with overseas players such as ASOS and Amazon who are trying to undercut them.

“It’s not all one way traffic however. While local sales dominate, 27 percent of Australian SMBs are now selling to overseas customers. You might expect the falling Australian dollar will see more businesses start to sell their products globally,” said Mr Tolliday.