MCC Digital Transformation Forum

Speaking to more than 80 attendees at the forum, Sensis Chief Executive Officer, John Allan said there’s no doubt digital disruption has impacted Sensis and its customers.

“Our core business had to simplify, transform and innovate in order to grow and compete in the digital age. Today more than half of Sensis's business is digital media helping SMEs market themselves.

“Despite us now being a predominantly digital business, with more than half of our revenue from digital products and services, there’s a lot more to do.”

As part of Sensis’ digital journey, John Allan talked about the company’s program known internally as Sensis Digital Foundation (SDF) to drive simplification and foster rapid innovation using technology.

Allan added this innovative thinking is as much about the technology as it is about the people. “For us to be successful in our digitally focused business, it’s all about having the right type of people so we can help Australian businesses.”

John's top five tips in digital transformation:

  1. Harness the disruption
  2. Right mix of people, leaders and skills
  3. Communicate, communicate, communicate
  4. Create an environment where you can fail fast and cheaply
  5. Be prepared to challenge the systems, process and people that run your business