Digital, or ‘online’ has transformed our lives in many ways and it has become more and more critical that business understand this channel.
It’s no surprise 73 percent of Australians use their mobile to access the internet; interestingly we can also expect mobile ownership to overtake computers by 2016. Armed with these facts, and with other insights about social media use, businesses can build strategies for content marketing that will achieve results. Content marketing has evolved along with the digital world and is now targeted and measurable.
This presentation dives into the changes in online and social media use over the past 12 years. It looks at key trends on social media, device use and content marketing strategies.