The digital disruption has had a profound effect on most industries globally, challenging traditional revenues and forcing companies to reinvent themselves.
Here at Sensis we haven’t been immune from this disruption. As the producer of Yellow Pages and White Pages directories we know all too well that to survive and prosper in the face of industry consolidation and global competition we must accelerate our digital transformation.
Sensis CEO, John Allan, presented on the company’s digital transformation journey at a unique AMCHAM event. He spoke about how print will continue for the foreseeable future, while digital will define our future success.