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Our History

Our traditions stretch back to the creation of the first telephone book in 1880.

Australia's directories leader, Sensis published the White Pages® and Pink Pages (later Yellow Pages®) print directories for the next 114 years, before launching the world’s first online directory in 1994.

1880: The first Australian telephone exchange and telephone directory are established.

1906: The first business listings were published in a trade listings section in the Adelaide White Pages®.

1958: The Melbourne and Sydney telephone directories become so large they are split into alphabetical and classified directories.

1975: The Yellow Pages® directory is launched. Telecom creates the National Directory Service to manage directory publication and distribution.

1994: The world's first Yellow Pages® OnLine directory is launched. This is soon followed by the world's first White Pages® OnLine site.

1997: The Whereis® website is launched.

2002: Pacific Access rebrands to Sensis. We acquire BMC’s online advertising business and the Citysearch® lifestyle site.

2004: The 1234 tele-search service and the search engine are launched.

2004: Sensis launches its first search applications for WAP and i-mode phones.

2005: Whereis® launches its first New Zealand in-car navigation database in Auckland.

2006: Yellow Pages® Mobile, Whereis® Mobile, Citysearch® Mobile and Sensis® Mobile applications now available on Telstra’s Next G™ network.

June 2009: White Pages® Mobile launched. Apple iPhone apps released for Yellow Pages®.

August 2009: Yellow Pages® app for Apple iPhone released.

November 2009: White Pages® app for Apple iPhone released.

April 2010: Telstra releases the T-Hub™ new generation home phone providing touch screen access to Yellow Pages® Online, White Pages® Online and 1234.

May 2010: Yellow Pages®, White Pages® and Whereis® sites for the Apple iPad released.

July 2010: Sensis is announced as winner of the 2010 Australian Business Awards for Environmental Sustainability in its industry.

January 2011: Sensis enters strategic agreement with Google to become an Authorised Reseller of Google’s AdWords advertising program in Australia.

February 2011: Sensis acquires Quotify, one of Australia’s largest providers of request for quote services.

March 2011: Sensis announces the launch of a range of digital marketing solutions developed to specifically meet the needs of Australian small businesses, such as the SiteSmart™ website creation service and Yellow Pages Offers®.

February 2014: Sensis is acquired (70%) by US-based private equity firm Platinum Equity. Telstra retains a 30% non-controlling share in Sensis.